Content
- Your business name, phone number and address are identical on every page and match your Google Business Profile
- Hours are correct, including any holiday changes
- Every service has a short description, and a price or starting price where you can give one
- No sample text, sample phone numbers or placeholder images are left
- Every photo is yours or properly licensed
- Spelling checked by someone other than the person who wrote it
Contact and forms
- Send a test message through every form and confirm it arrives
- The phone number is a tap-to-call link on mobile
- The email address works and someone checks it
- You have a plan for replying within one business day
Mobile and speed
- Open every page on a phone, on mobile data, not just on Wi-Fi
- Buttons are easy to tap and text is readable without zooming
- Images are compressed; no single image is several megabytes
Search setup
- Every page has a unique title and description
- The site loads on one address with https (no duplicate http or non-www versions)
- robots.txt does not block search engines or AI search crawlers
- A sitemap exists at /sitemap.xml
- Structured data for your business type is present and matches the visible page
- Old page addresses (if you are replacing a site) redirect to their new pages
After launch
- Add the site to Google Search Console and submit the sitemap
- Add it to Bing Webmaster Tools (it can import from Search Console)
- Put the new address on your Google Business Profile and social profiles
- Ask a few recent customers for an honest review
- Run our free AI readiness check
- Put a reminder in your calendar to review hours and prices every month
